Nestle originally wanted to expand distribution of Kit Kat Bars in the US, but were stonewalled by the Hershey Company. Nestle would quickly begin building distribution plants in Malaysia, India, and China to meet public demand for the Kit Kat Bar. They owned the rights to distribute Kit Kat Bars in every country, except in the US. In 1988, Nestle would purchase Rowntree’s for $4.6 billion dollars and own the rights to the Kit Kat Bar. The Hershey Chocolate Company would have the distribution rights in the US and Fujiya would have the distribution rights in Japan.īoth of these markets loved the Kit Kat Bars and quickly became one of the most sold candies in each country. Shortly after the construction of their factory in Germany, Rowntree’s would reach distribution deals in the US and Japan. Rowntree’s would start the decade off by building a new distribution factory in Germany to meet the European demand. The Kit Kat Bar Expands its global reachīy 1970, the demand for Kit Kat Bars were at an all time high across the world. The Kit Kat would quickly become one of the world’s favorite candy bars after this advertisement. READ MORE: Starburst (History, Flavors, Marketing & Commercials) The candy would also quickly become popular in these markets. It became so successful that after three years of existence, the Kit Kat would be exported to international markets.įrom 1940 to 1950, the Kit Kat was exported to Canada, South Africa, Australia, New Zealand, and Ireland. The Kit Kat’s early successĪfter being introduced in 1937 and after successful advertising campaigns, the Kit Kat became one of England’s most popular candy bars. Then in 1937, Rowntree’s changed the name of the candy to the Kit Kat Chocolate Crisp. Originally, they would call this chocolate bar the “Rowntree’s Chocolate Crisp”, which they released in 1935. This is how they came up with the 4 finger bar that would be the design for the candy. The Rowntree’s loved this idea and quickly began developing a type of chocolate that workers could take with them to work. This employee suggested that the company “make a snack that a man could take to work in his pack.” The Kit Kat Bar gets recreatedĪfter the original candy was discontinued, it would be brought back thanks to a suggestion of a Rowntree’s employee. Unfortunately, the original Kit-Cat Chocolates were discontinued shortly after being introduced. An affordable version of luxury chocolate that the Rowntree’s created. They would sell these boxes of chocolate crisps along with their other box of chocolates known Black Magic.
The Rowntree’s would start using the names Kit Cat and Kit Kat in the 1920s for their box of chocolate crisps. Names that were originally used for a type of mutton pie that was eaten by a group called “The Kit-Cat Club.” Their club meetings were also held in a pastry shop owned by a chef named Christopher Cat. The Kit Kat Bar was originally created by Rowntree’s, a confectionery company located in York, England.īefore Rowntree began developing the chocolate, they would trademark the names Kit Cat and Kit Kat in 1911. It is sold on every continent and has various flavors depending on what country you’re in. The Kit Kat Bar is one of the most recognized candy bars in the world. How Many Kit Kat Bars Are Produced Each Year?.How many calories in a fun size Kit Kat?.Why Don’t Kit Kats Taste The Same On Each Continent?.Why Are There So Many Kit Kat Flavors In Japan?.
KitKat's famous tagline was first used with the chocolate bar's debut television advert in 1957, but will disappear when the new catchphrase is introduced in a £5m campaign starting next month.
0 kommentar(er)
